- 
Communication is an art, science, craft
- 
Complex process
- 
Effective communication is learnable
- 
Dynamic, cyclic, continuous Process
- 
Cooperative process
- 
Involves: Speaking, Listening, Writing skills
- 
Two important particles are: Sender (Coder) & Receiver (Decoder)
- 
Flow of idea
- 
Communication can take place:- 
Horizontally
- 
Vertically
- 
Diagonally
 
- 
- 
It is a purposive activity
- 
7 Cs of effective communication:- 
Conciseness
- 
Concreteness
- 
Correctness
- 
Consideration
- 
Clarity
- 
Courtesy
- 
Completeness
 
- 
- 
4Ss of Effective Communication:- 
Shortness
- 
Strength
- 
Sincerity
- 
Simplicity
 
- 
Nature and Characteristics of Effective Communication
Posted in NTA UGC NET Paper One
 
							